OBJ x NTWRK x Sneaker Shopping — first-ever shoppable episode of Complex’s Sneaker Shopping
Odell Beckham Jr. giving people a sneak peek at Nike’s new House of Innovation the night before it opened while hosting the first-ever (and only I believe) shoppable episode of the hit series Sneaker Shopping? Sure.
NTWRK made it shoppable and we smoked out the OBJ x AF1 FORCE in less than 2-minutes. It was a brand defining moment with top tier talent but it brought the culture together because it was for the culture.