Hey Google, Ask Nike — first-ever voice activated sneaker drop, live on TNT.
Wow, this one was nuts. It was my first big (big) project at Nike. God bless him, my manager Marcus Arman accepted a new role in LA shortly after we sold the idea into the org. I would call him panicking and it would always start with, “dude, that’s still happening? you already won,” before moving into calming, kind words from a friend and mentor. Massive shout out to RGA and RAIN for helping us build it and to my lighthouse in the storm, media mastermind Wes Collett.
Accidentally sold 10.1x what we were supposed to (oops)
3x Cannes Lions for Creative eCommerce, Entertainment in Sport, and Media
4x Clios including New Sports Marketing for Innovation